What is the gastronomic map of Zaragoza?

The Gastronomic Map of Zaragoza, an integral part of the “El Gastrónomo Zaragozano” initiative, is an innovative tourism and gastronomic promotion platform that has revolutionized the way residents and visitors discover the rich culinary offering of the Aragonese capital. This project, recognized with the 2023 Tourism Merit Award by the Zaragoza City Council, has proven to be a fundamental tool in the city's tourism promotion strategy.

Multi-platform approach

The Gastronomic Map of Zaragoza adopts a 360º dissemination approach, covering:

Robust digital presence:
- Responsive website optimized for mobile devices
- Strong presence on social networks (Facebook, Twitter, Instagram, YouTube)
Physical format:
- Production of more than 100,000 copies of a detailed map of the city
- Strategic distribution in tourist offices, hotels and points of interest

Comprehensive services for establishments

The Gastronomic Plan offers establishments a complete promotional solution:

Prominent presence on the web platform
Active promotion on social networks
Coverage on the official blog
Banner advertising opportunities
Creating static pages for special promotions
Generation of personalized multimedia content

In addition, it has a department specialized in audiovisual design and production to materialize innovative promotional ideas.

Impact on Gastronomic Tourism

The initiative has played a crucial role in the growth of gastronomic tourism in Zaragoza:

It contributed to the 16% increase in visits to tourist offices in 2023, reaching 230,509 people
Helped increase foreign visitor inquiries by 21%
Support the vision of Zaragoza as the Ibero-American Capital of Sustainable Gastronomy

Recognition and awards

The 2023 Tourism Merit Award given to “El Gastrónomo Zaragozano” underlines the importance of this initiative in the city’s tourism landscape. This recognition is in line with the objectives of Zaragoza’s Strategic Tourism Plan 2022-2026, which seeks to position the city as a sustainable and competitive tourist destination.

Synergy with other initiatives

The Gastronomic Map of Zaragoza complements other important tourist initiatives:

Participation of Zaragoza in international fairs such as FITUR and Madrid Fusión
Collaboration with the “Saborea España” network to improve Zaragoza’s position as a gastronomic destination
Support for the project “Taste Zaragoza 2024”, presented at Madrid Fusión

In conclusion, the Zaragoza Gastronomic Map has become a key element for the city's tourism and gastronomy promotion. Its innovative and multi-platform approach, combined with comprehensive services for establishments, has contributed significantly to the growth of tourism in Zaragoza, consolidating its position as a top-level gastronomic destination in Spain.

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