Garnacha 10 returns with more than 80 establishments

The Grandes Vinos y Viñedos campaign, awarded at the International Wine Challenge Industry Awards 2025, will bring art, charity tastings, yoga, activities framed within Zaragoza Florece and the Garnacha Fair, and a raffle for a Mediterranean cruise.

Great Wines, a leading Aragonese winery Cariñena Designation of Origin, presented yesterday in the Patio del Plata in Zaragoza the second edition of Garnacha 10: a campaign that unites wine, culture, city and community around ten representative expressions of Aragonese Garnacha,.

The presentation to the media, representatives of the tourism and hospitality sector, and key influencers in the city, revealed all the activities of the campaign, the ten wines from the 2026 collection and the Grand prize: a cruise for two along the historic routes of the Crown of Aragon, following the same paths that Garnacha traveled more than seven centuries ago: Barcelona, Palma de Mallorca, Sardinia, Sicily, Naples and the south of France.

An award-winning campaign that evolves

Garnacha 10 was recognized in 2025 with the award for Best Marketing Campaign at the International Wine Challenge Industry Awards, The most prestigious awards in the international wine sector. A distinction that validated Grandes Vinos' commitment to a different kind of communication: without technical jargon, without barriers, with Garnacha as the common thread of real experiences for real people.

In 2026, the campaign expands its reach with a program of activities that reaches its peak intensity. From May 7th to June 7th, with the Garnacha Fair as the grand finale, but extends its activation schedule throughout the year.

«"Garnacha is, without a doubt, The most versatile grape we have. And that's what we wanted to demonstrate with Garnacha 10: that a single variety can lead you to paint a picture, to do yoga at dawn, to toast in the street with or without alcohol, with bubbles, with barrels, on the terrace of a bar or in a park. A grape that can be enjoyed in completely different ways and that at the same time is creating a new territory, highlighting Zaragoza as the World Capital of Garnacha. And betting on the continuity of a craft—winemaking—that has centuries of history in Aragon. And this year it also takes you along the routes of the Crown of Aragon. It's a very ambitious campaign because the grapes deserve it,» says Manolo García, Marketing Director of Grandes Vinos.

Ten garnachas, ten ways to experience it

The Garnacha 10 collection of 2026 It brings together ten expressions of the same grape, encompassing all consumer profiles and all consumption occasions. From the 0.0% non-alcoholic wine to a limited-production, 39-month aged white Grenache, including sparkling wines, old vines, and highly expressive whites. A single variety that can be a healthy aperitif, a drink at the bar, a collector's wine, or a tasting experience.

– Monasterio de las Viñas Garnacha Rosado 0.0 %.
– Núbilo Garnacha Tinto 0.0% — aged and with a gourmet soul. 2026 vintage.
– 49 Millions Garnacha Rosado — fine bubbles and only 6.5% of alcohol.
– Today Garnacha 11% — the taste of the new. – Young Garnacha Blanca.
– Young red wine Garnacha.
– Garnacha Viñas Viejas — 4 months of aging.
– Garnacha Blanca — 39 months of aging.
– Garnacha Rosado — 6 months of aging.
– Garnacha Tinto — 12 months of aging.

A program of activities for the whole city

Starting from May 7th to June 7th, Zaragoza hosts a calendar of activities centered around Garnacha wine, designed for everyone: those who want painting, running, doing yoga, discovering new wines, or simply toasting. All actions take place in urban spaces.bars, parks, markets, streets— and they have in common the garnacha as both an excuse and a protagonist.

The hospitality sector in Zaragoza takes center stage in the campaign

All the participating establishments —bars, restaurants, food shops and wine shops— offer the promotion during the period 2x1 on garnacha: You order one of the 10 Garnachas and they invite you to try a different one, either in a glass or a bottle.

All the information is available on the website of Garnacha 10.